| |
| |
| CLICK TO GET BACK TO INDEX AUDIO STREAMING INFORMATION | |
|
|
|
The Ten Commandments of Using Streaming Audio On Your Website
When it comes to placing audio on your website there are Ten Commandments you absolutely must follow. Break one of these Commandments and you can watch your website drive visitors away faster than the speed of sound. Fortunately, if you follow the Ten Commandments you can get people to stay at your website longer, inquire about your product or service more often, and even buy more of what you are selling. Doesn't that sound good? So without further ado, here are the Ten Commandments you must follow when placing audio on your website. Commandment #1 Don't set your audio to play automatically when people arrive at your website. Your visitors all have different computers with different speakers, some have the volume turned all the way up, some are already listening to music, some don't even have speakers to begin with. If you start playing your audio automatically you risk losing potential customers. It's much easer to leave a website or hit the back button then it is to search around for how to turn off your audio. One exception to this Commandment is the use of pop-up windows. Pop-up windows can be closed by the visitor yet they still leave them at your website. The same goes for exit pop-ups, these windows can be very effective at grabbing the visitors attention, although some people may not like it, it has proven to be very successful in some uses. Commandment #2 Sounding like a Pro! You must have professional sounding audio on your site. Anything else will make you look like an amateur. If you are showcasing your own poetry, or telling a personal story, or marketing yourself, then you should use your own voice. But, if you are trying to sell something and your voice doesn't quite cut it, then have a professional voiceover person record your audio. It will make all the difference. You can find a list of affordable voiceover professionals at www.web-audio-reviews.com/voiceover.htm Commandment #3 When using audio to sell or promote, keep it short! Long audio messages have their place online and rarely are they on the main page of a website. Keep your messages short, concise, to the point, and easy to follow. This can make all the difference in your audio message. Try to keep your promotional audio message around 30 to 90 seconds. Commercials are only 30 seconds and get their point across very well, follow their lead and do the same thing. Commandment #4 Be prepared! If you or someone else is recording your audio then write out a script. Write out a complete word for word script, practice it out loud and change it as necessary. If you just "wing it" then it will sound like it. Have others listen and critique your script before you record it. Fine tune your script by removing unnecessary wording, trimming down the overall length, and wording it for maximum impact. Commandment #5 When recording your own audio, smile! It will come across in your voice. But remember, if you don't sound like a pro even when you smile, then get one! Commandment #6 Don't overload your site with audio. If you have too many audio buttons to choose from most people will choose none. Whereas when you only have a few audio buttons on your website it will encourage people to listen to your audio message. A single audio button done right is usually enough to get your point. Commandment #7 Use music! Using music in addition to your voice will make your audio sound 100 times more professional and engaging. Add some easy listening intro music that fits the theme of your site, even sound effects if done right can make a tremendous difference in the way your message sounds. Remember to use music that is royalty free or music you have rights to use. Placing your favorite Beatles song on your website could get you in trouble. You can find several royalty free music resources here. www.web-audio-reviews.com/royalty-free-music.htm Commandment #8 Have a point! This may sound obvious, but many people place audio on their website just because they can and for no other reason. No one cares about how fancy your audio is if it doesn't have much of a point to it. Have a purpose and reason for using audio. Commandment #9 Tell people to listen to your audio! Just having an audio button on your website isn't good enough. You need to tell people what they will hear, what it's about, how long it is, and where to click to listen. Don't assume people will figure it out on their own, people need to be told what to do online, and the same goes for telling them to listen to your audio. Also, by telling visitors the length of your message they won't be afraid to listen to it because they will know how long it is. Research has shown that sometimes people will not listen to an audio message in fear that it may be too long. If it is a long message then tell your visitors so they will be prepared for an hour long audio message. Commandment #10 Test your audio! Don't just place audio on your website thinking it will increase sales. Test it out, get opinions from your visitors, friends, and family, and then do split testing. Find out if the sales are greater with your audio. If you don't split test your site with different audio messages and without audio then you will never know if it's helping or hurting your website. To place streaming audio on your site, as well as find a wealth of information, voiceover professionals, hosting, tools, and more, visit www.web-audio-reviews.com Copyright Digital Enterprises Inc. All Rights Reserved Publishing and Re-Print Guidelines: The article text, resource box, URLs and copyright information must be left intact and unchanged. When re-published online, all links must be live hyperlinks. This article may not be distributed in any manner that does not comply with federal communication guidelines. This article must not be password protected or limited to membership or paid-only viewing. This article must remain free. These guidelines should NOT be included when re-publishing this article.
MORE RESOURCES:
Audio-Streaming - Google News |
 |
|
|
RELATED ARTICLES
How to Use Your Computer as a Recording Studio A few years ago there was a revolution in recording technology. As computers became more powerful, they started to replace traditional tape recorders that were the heart of most recording studios. Get Personal by Adding Your Voice to Your Site Many customers in today's online business world are shopping around online for a reason; either they are too lazy to go to stores, do not like the masses of people, or they might just want to shop in the comfort of their home. What ever the reason might be, we can conclude that they are not in a store, but rather they are on your site. MP3 vs. WMA There are just a few audio compression formats out there, just like there are only a few image compression formats (you may have heard of them: JPG, GIF, BMP). Two of the most popular audio formats are WMA, or Windows Media Audio, and MP3 (Short for MPEG, Moving Pictures Experts Group, Audio Layer 3). Why Publishing MP3 Can Cost You A Fortune This was news to me. It might be news to you too:MP3 is NOT free to use if you're an online publisher. How To Record Streaming Audio, Internet Radio And When it comes to music on the Internet, you have two legal choices: you can stream tracks, or you can purchase them as individual downloads.Replay Music can record streamed songs from most applications, break them into individual files (either as WAV or 128- to 320-Kbps MP3 files) and even tag them with the correct song and artist info. CD/DVD Master Preparation Tips "CD/DVD Master" is the disc you provide to your CD/DVD vendor for replication or duplication of that media. Here are some helpful tips for creating a high quality master:- Always use high quality media. Streaming Audio Recorders 1. i-Sound WMA MP3 Recorder 6. Alternatives to MP3 Although MP3 is the most popular format for encoding music, it is by no means the only one. There are two basic methods for compressing audio - lossless and lossy, and for each of these methods there are many formats. Why I Hate Flash Audio and What I Did About It I love spoken-word audio. I've been listening to seminars, lectures, and books on tape for years. The Ten Commandments To Creating Amazing Audio Products 1.Thou shall create audio products as the fastest way to come out with a product. Why Arent You Using Audio? As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips. 7 Ways to Use Website Audio in Your Marketing Arsenal Most visitors to your website are using computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability. WAV; Useful Applications; Recording Your Tapes or L.P.s to CD My first article about digital recording that I have had published in various places on the net for some time, talks about the two main audio formats midi. and wav. Teleseminars, Audio Downloads, Podcasts: Listen Up So You'll Learn and Earn More Internet Marketers love audio. You can't blame them. DVD Audio: An Introduction DVD Audio is a music format that is designed to offer improved audio performance over CD. The new audio format can be used to provide listeners with Advanced Resolution stereo and/or multi-channel (up to a maximum of six channels) music. Internet Radio: A Sanctuary in the Rubbish Tip The internet, it's a whole world of information and entertainment, but every day it fills up just that extra bit more with complete trash. At every corner, popups, banner ads, viruses, spyware, the list goes on, well I've had enough and I'm sure you share my opinion. Audio Websites -- Web Developers: Make Money Now Are you a website developer looking to establish a long-term relationship with a web content provider that could make money over the long-term for both of you? Have you considered becoming an expert in the providing of website audio content -- in webcasting and podcasting? Knowing how to present web audio and how to manage such a site can be your key to making money over the web.It is hard to pick up a periodical about the web these days without coming upon an article about the ever increasing use of substantive audio content in websites. How to Create Professional Audio Books from Scratch My name is Alan Twigg and I'm writing this article to offer advice to anyone thinking of creating their own professional audio books.In the New Year I came up with the idea of creating professional children's stories and offering them for download on the internet. wav; Recording Voice or Instruments A graduate student in Belfast wrote to me about a project he was doing. It is an inter-active instructional CD on the Tin Whistle. Heres Exactly What Makes Web Audio So Powerful Have you ever tried to communicate with another person using just actions and sign language? It gets pretty frustrating, doesn't it? Especially when you know that if you could just SAY a few words, they'd get the picture, almost instantly.Well, imagine if the website you've put up on show.
|
| DVD VOIP Audio Recording Broadband Internet Video Conferencing Video Streaming |
| Index | Sitemap
TOS | PRIVACY | DISCLAIMER | Copyright © 2007 Paulo Daniel
domainsdaniel.com |
